A few months ago, Business News Daily recommended Magento as the best E-commerce software for enterprises and fast-growing online businesses, and we couldn’t agree more!

With e-commerce today being such a fast-paced and rapidly changing market where the agile thrive, companies need to be capable of responding appropriately. This is where Magento comes in.

Indeed, a quarter of all E-commerce sites worldwide are built on a Magento platform, which is unsurprising as it is the most flexible and full-feature e-commerce software platform available on the market, and it works for just about every kind of business.

So, if you’re still not convinced, we’ve compiled a list of reasons you should choose Magento for your e-commerce platform:

10 Reasons to Use Magento for Your E-Commerce Platform

1. It's Open Source

This means developers can modify the source code and add features and functionality by installing and /or creating add-ons and plug-ins

2. It's Scalable

You can scale Magento into whatever you need it to be. Whether you're a small or large online business, Magento adapts to your requirements because it is so flexible.

3. It's Easy to Manage

Magento can help you manage multiple stores from one admin panel, saving you a lot of time and effort when managing your online sales. It also has multi-language and currency features, as well as international support, shipping and order management.

4. It's User-Friendly

The Magento layout provides easy site navigation as well as zoom-in capability and product reviews. Products in your store can be easily displaced, giving your customers a great buying experience.

5. Magento Supports Mobile Commerce

Within the next few years, mobile is expected to account for the majority of purchases online. So, if you are not currently mobile-ready and are thinking of switching to a new platform, both the Magento Community and Enterprise editions offer mobile shopping experiences across multiple web browsers and devices.

6. Search Engine Optimisation

Gaining traffic through search engines is one of the most effective ways to gain a return on your investment. Magento assists SEO by allowing you to create URLs, tags and descriptions with relevant keywords. Not only does Magento help to drive inbound traffic, it also has powerful tools to boost conversion optimisation and average order value, such as Up-sells and Cross-sells.

7. Security and Payment Options

Implementing SSL security and a dedicated IP is easily done through Magento, ensuring your customers feel safe when buying online. The platform also allows you to use multiple payment options, which leads us to our next point...

8. Integration with Third Party Services

Magento allows you to easily integrate any 3rd party extensions, applications and additional plug-ins to optimise your e-commerce store, such as payment gateways, marketing automation, shipping providers and tag management tools.

9. Analytics and Reporting

With Magento, you can easily integrate tools such as Google Analytics, Google Base and Google Checkout, helping you keep track of your customers online and market to them effectively.

10. Community Support

Finally, Magento has a huge, global community of developers who share tips, discuss updates and help one another to solve technical support issues through forums and events. In fact, Monsoon Consulting's co-founder Stephen Kenealy founded Magento Meet-Up Ireland.

Want to hear more about why you should choose Magento? Check out this Round Table discussion from earlier this year with our hosting partners UK Fast, featuring our CEO, Bharat Sharma.

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